CAMPAIGNS
Every campaign is designed to tell a cohesive brand story, connecting strategy, creative, production, and multi-channel execution to drive engagement and results.
AREA PRE FALL 24
Hero campaigns are transformed into tailored social content, leveraging platform-specific formats and data-driven strategies to extend reach, boost engagement, and maintain a unified brand message.
Extend campaign storytelling across every brand touchpoint, creating a seamless journey from first impression to final purchase.
Influencer collaborations extend campaign reach through authentic storytelling that engages audiences and strengthens brand affinity.
AREA PRE FALL 22
A collection blending bold floral and fauna motifs with crystal embellishments, exploring themes of glamour, individuality, and the interplay between softness and strength. Lensed by Collier Schorr and styled by Katie Burnett, it marks a pivotal moment in the refinement of AREA’s global identity.
The campaign was extended through a 150-unit limited edition book, distributed to key press, clients, and friends of the brand, reshot and repurposed as engaging social content.
The collection launch was further celebrated with a cocktail event held during PFW, and amplified with a wheat-pasting campaign across NYC.
AREA HOLIDAY
An opulent celebration of holiday decadence, AREA’s inaugural holiday collection redefines festive dressing with a daring mix of avant-garde craftsmanship and refined exuberance. Captured by Theo Sion and styled by Katie Burnett.
The capsule was supported by strategic editorial placements, high-profile red carpet and VIP dressing, and targeted influencer seeding in the weeks leading up to the holiday season, amplifying its presence and reinforcing AREA’s position as a go-to for festive luxury.
