RUNWAY
Lead runway shows from concept to completion, translating seasonal narratives into immersive brand experiences that balance creative vision with commercial impact.
AREA SPRING SUMMER 24
A collection centered on the symbolism of the eye, exploring themes of viewership, perception, and the exchange between fashion and its audience.
Create anticipation for the runway with teasers that capture interest ahead of the collection launch.
Showcase celebrity and VIP arrivals through striking content that generates buzz and extends the event’s impact.
Bridge runway storytelling with the DTC retail experience, creating a unified journey from debut to purchase.
Elevate runway exposure through celebrity placements at cultural moments like the Super Bowl, Met Gala, red carpets, music festivals, and key editorial features.
AREA FALL WINTER 24
A 10-year anniversary collection celebrating identity, self-expression, and the tension between conformity and rebellion, merging creativity with craftsmanship.
Fabricated rubber gloves as runway invitations and developed tailored teaser content to build intrigue ahead of the collection launch.
Post-show amplification was sustained through press featuring celebrity and VIP dressing, high-profile red carpets, editorials, and street style.
AREA SPRING SUMMER 23
A collection drawing on the symbolism of fruits in history, art, and pop culture, exploring abundance, vitality, and the beauty of decay.
Inspired by the beauty of decay, we crafted stop-motion promos featuring spoiled bananas and flies to preview the runway and collection launch.
Invites took the form of lifelike bananas, hand-delivered in paper grocery bags. The runway was staged against a backdrop of thousands of meticulously hand-placed fake flies, reinforcing the collection's playful irreverence.
Following the show, press coverage spotlighted custom celebrity and VIP dressing across prominent red carpets, editorials, and street style.
